Mega Manila TV Ratings (October 14 to 16) ABS-CBN versus GMA
Posted by: iostream @ 2:15 am in: TV & Movies (1,524 views) October 18th, 2008Here are the top 10 shows for daytime and primetime programming of GMA 7 and ABS-CBN according to the recent survey conducted by AGB Nielsen Philippines among Mega Manila households from October 14 to 16.
October 14 (Tuesday)
Daytime:
1. Eat Bulaga! (GMA-7) - 27.5%
2. Marimar (GMA-7) - 25.5%
3. Gaano Kadalas ang Minsan (GMA-7) - 23.4%
4. Una Kang Naging Akin (GMA-7) - 22.1%
5. Daisy Siete (GMA-7) - 19.6%
6. Wowowee (ABS-CBN) - 18%
7. SiS (GMA-7) - 16.4%
8. Pilipinas, Game KNB? (ABS-CBN) - 15.8%
9. El Cuerpo del Deseo (ABS-CBN) - 15%
10. Sakurano (GMA-7) - 13.9%
Primetime:
1. Dyesebel (GMA-7) - 38.2%
2. La Lola (GMA-7) - 35.8%
3. Codename: Asero (GMA-7) - 34.4%
4. 24 Oras (GMA-7) - 31.4%
5. Survivor Philippines (GMA-7) - 31.2%
6. Dyosa (ABS-CBN) - 27.5%
7. I Love Betty La Fea (ABS-CBN) - 27.3%
8. TV Patrol World (ABS-CBN) / Iisa Pa Lamang (ABS-CBN) - 26.8%
9. My Husband’s Woman (GMA-7) - 24.1%
10. Family Feud (GMA-7) - 23.4%
October 15 (Wednesday)
Daytime:
1. Eat Bulaga! (GMA-7) - 25.7%
2. Una Kang Naging Akin (GMA-7) / Gaano Kadalas ang Minsan (GMA-7) - 21.9%
3. Marimar (GMA-7) - 21.5%
4. Daisy Siete (GMA-7) - 17.7%
5. Wowowee (ABS-CBN) - 17.3%
6. El Cuerpo del Deseo (ABS-CBN) - 15.1%
7. Pilipinas, Game KNB? (ABS-CBN) / Ligaw Na Bulaklak (ABS-CBN) - 14.5%
8. Sakurano (GMA-7) - 12.9%
9. SiS (GMA-7) - 12%
10. They Kiss Again: It Started With A Kiss 2 (ABS-CBN) - 10%
Primetime:
1. Dyesebel (GMA-7) - 38.6%
2. Codename: Asero (GMA-7) - 35.6%
3. La Lola (GMA-7) - 35.5%
4. Survivor Philippines (GMA-7) - 30.6%
5. 24 Oras (GMA-7) - 28.5%
6. My Husband’s Woman (GMA-7) - 25.2%
7. Iisa Pa Lamang (ABS-CBN) - 24.1%
8. Dyosa (ABS-CBN) - 23.4%
9. I Love Betty La Fea (ABS-CBN) - 23.1%
10. TV Patrol World (ABS-CBN) - 23%
October 16 (Thursday)
Daytime:
1. Eat Bulaga! (GMA-7) - 23.1%
2. Una Kang Naging Akin (GMA-7) - 21%
3. Gaano Kadalas ang Minsan (GMA-7) - 20%
4. Marimar (GMA-7) - 17.9%
5. Daisy Siete (GMA-7) - 17.7%
6. Wowowee (ABS-CBN) - 17.5%
7. Ligaw Na Bulaklak (ABS-CBN) - 16.5%
8. Pilipinas, Game KNB? (ABS-CBN) - 16.3%
9. El Cuerpo del Deseo (ABS-CBN) - 15.3%
10. Sakurano (GMA-7) - 13.4%
Primetime:
1. Dyesebel (GMA-7) - 35.8%
2. La Lola (GMA-7) - 34.6%
3. Codename: Asero (GMA-7) - 32.3%
4. 24 Oras (GMA-7) - 32.2%
5. Survivor Philippines (GMA-7) - 28.2%
6. I Love Betty La Fea (ABS-CBN) - 28%
7. Dyosa (ABS-CBN) - 27.4%
8. Iisa Pa Lamang (ABS-CBN) - 26.9%
9. TV Patrol World (ABS-CBN) - 25.4%
10. My Husband’s Woman (GMA-7) - 23.5%
Source: AGB Nielsen Philippines via Erwin Santiago of PEP
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79 Responses to “Mega Manila TV Ratings (October 14 to 16) ABS-CBN versus GMA”
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October 18th, 2008 at 7:34 am
ok lang panalo nman sa NUTAM
October 18th, 2008 at 7:36 am
Pangalawa ako
October 18th, 2008 at 7:37 am
anu ba yan daya na naman ang ratings. survey kasi ng 7
October 18th, 2008 at 10:46 am
hndi 220 yn mas maganda shw ng abs ky gma………da best tlaga ANG BETTY LA FEA AT IISA PA LAMANG…..
October 18th, 2008 at 10:47 am
NO….1 TLAGA ANG ABS DTO SA MINDANAO ……
October 18th, 2008 at 12:20 pm
NUMBER PA RIN ANG ABS CBN NATIONWIDE..
ONE WORLD, ONE NETWORK, ONE FAMILY!
UNDIPSPUTED PA RIN ANG ASBCBN!
October 18th, 2008 at 12:21 pm
From Eraserheads’ song “PARE KO”
o Kapuso, ano ba naman kayo
di na NAHIYA
mga mukha kayong TANGA
UMAASA na lang kayo
sa RATINGS na imbento..
o-oh-ooh
o Kapuso, ano ba naman kay
di na nahiya
mga mukha kayong tanga
hanggang ASA na lang kayo,
LECHENG Kapuso ‘to…
o’oh’ooh
PEACE!
October 18th, 2008 at 12:29 pm
Ibig bang sabihin nito pwedeng may dayaan sa Wilyonaryo? Ang liit naman ng multa! Dapat yan milyon milyon ang multa nila. Public trust issue yan di ba?
DTI releases results of Wowowee’s Wilyonaryo probe
The Department of Trade and Industry (DTI) on Monday formally released the results of its investigation on the administrative charges filed against the defunct Wilyonaryo segment of ABS-CBN’s noontime show Wowowee.
“A reasonable assessment of the existing game mechanics and procedures implemented at the time of the subject 20 August 2007 Wilyonaryo episode reveals that the game show segment allowed a reasonable likelihood of error and provided the host and organizers significant latitude in controlling the outcome of the contest,” part of the 11-page DTI decision said.
Furthermore, DTI ordered ABS-CBN to pay the 290,000-peso fine and come up with an execution of written undertaking.
Wilyonaryo’s fate has finally been decided.
After its investigation for more than a year, the Department of Trade and Industry (DTI) released about two days ago its decision on the administrative charges filed against the defunct Wilyonaryo segment of ABS-CBN’s Wowowee. It can be remembered that Wowowee host Willie Revillame mistakenly showed two numbers, “0? and “2?, in one of its jackpot boxes during the Wilyonaryo segment on August 20, 2007. According to DTI, Wilyonaryo violated Republic Act 7394 or the Consumers Act of the Philippines. That means Wilyonaryo is GUILTY! That means also that Willie is GUILTY! That means ABS-CBN is guilty too! DTI said the Wilyonaryo segment is under the category “sales and promotion” campaign, thus it is under the regulatory probation of RA 7394.
“A reasonable assessment of the existing game mechanics and procedures reveals that the game show segment allowed for reasonable likelihood of error and provided the host and organizers significant latitude in controlling the outcome of the contest,” the statement of DTI read.
ABS-CBN is to pay an administrative fine of P290,000 and furnish an execution of undertaking.
ABS-CBN is yet to issue an official statement on the issue. Mum’s the word? This is a form of corruption on the private level. Hey ABS-CBN, the network which shouts the loudest against government corruption, what do you say now? Why don’t your talk shows now say something negative about your network, Willie and ABS-CBN? Isn’t that hypocrisy?
Did Willy issue a tearjerker of an explanation? Why so quiet? It is amazing how anyone can watch that show. It is like buying stolen items from a thief! If you buy from a thief I will surely question your integrity & your personal ethics. NAKAKAHIYA!
October 18th, 2008 at 2:32 pm
dapat isuspend din c willie kc mandaraya
October 18th, 2008 at 2:34 pm
dapat i suspend din c willie kc mandaraya
kitang kita ang ebidensya sa youtube!!! 
October 18th, 2008 at 3:22 pm
i love wowowee!!!
October 18th, 2008 at 3:23 pm
INGGIT LANG KAYO SA WOWOWEE!!!
KASI EAT BULAGA FLOP!!
October 18th, 2008 at 3:24 pm
eat bulaga trying hard show!!!
October 18th, 2008 at 3:25 pm
eat studio ng eat bulaga parang sinehan sa quiapo na nagpapalabas ng bold movies!!
studio ancient!!!
October 18th, 2008 at 3:54 pm
yung mga ungas na kupalmilyuckies ang naniniwalang maganda ang wowowee. sabi nga ng mga intellectual friends ko, nakakasuka na ang wowowee, lalo na at nagsalita sina willie at pokikay. mas paniniwalaan pa daw sila kung hindi sila magco-comment sa mga patutsada sa kanila. e mas grabe pa nga raw silang magpatutsada, disimulado lang. bwa ha ha ha!
October 18th, 2008 at 4:07 pm
excerpts from mr. alfie lorenzo….
PINAHAHANGA ako ng tagapindot ng mga commercial load ng ABS-CBN Primetime Bida.
Fan na fan ako ng kung sinuman ang taong ito.
Kasi, nanonood ako ng Betty La Fea, nag-commercial break. Eh wala yatang commercial load, sukat ba namang ang i-plug ay ang mismong Betty La Fea, pagkatapos daw ng Dyosa.
Gawin bang tanga ang mga kokonti nilang manonood na ang karamihan kasi ay sa GMA Network nakatutok sa Asero, Dyesebel at Lalola.
Sa Dyosa naman, nang mag-commercial break ay Dyosa rin ang pina-plug. Panoorin daw ang Dyosa pagkatapos daw ng TV Patrol. Eh nanonood na nga, ‘noh?!
Ano kaya ‘yun — wala nang commercial ang pumapasok sa mga primetime bida? Eh kasi, may nagmamahadera raw d’yan sa mga gustong magpasok ng commercials nila, eh.
Buti na lang, nandyan pa ang Fitrum, Pantene at Lactasyd ni Juday to support these programs, ‘noh?!
‘Yung gusto pang patayin ang siya pang bumubuhay sa kanila?
Gosh Abelgosh!
October 18th, 2008 at 4:09 pm
kawawang shows na mga KAPALMILYA!!! walang commercial load , kaya pati ang mga staff & crews natuturete na kung anong gagawin hahahaha kung ano ano na ang napipindot hahahahah.. kawawa talaga!!!
October 18th, 2008 at 4:24 pm
hay dumadami ang ambixosa d2
alfie lorenzong bading patay na..ahahaha
October 18th, 2008 at 4:25 pm
hahahahah!! marunong talagang kumilatis si alfie ng tamang istayon na kakampihan hahahahaha…
October 18th, 2008 at 4:26 pm
#18.. si alfie ba ang patay? diba si CHARO dahil sa cancer nya sa nunal nya hahahahaha
October 18th, 2008 at 4:33 pm
studio ng wowowee parang stage ng KABARET!!! hahahah puro babaeng mahahalay ang nag sasayaw hahaha,,, at meron pang ASWANG na nakakapg host hahahah ( pang world record ) hahahahaha
October 18th, 2008 at 4:34 pm
#14 siguro madalas ka sa mga sinehan sa quiapo na nag papalabas ng mahahalay at dobleng pelikula , kasi alam mo kung ano ang itsura sa loob eh … YUCK!!!! dun ka ba nang hahanting .. ewwwweeeeeee SUPER CHEAP!!!!!!!
October 18th, 2008 at 5:38 pm
malachuchu opinion lang yan ni Alfie FYI mas malaki ang Ads Revenue ng ABS kesa sa KANGUSO!! wala ka nga kaalam-alam masabi mo lang at naniniwala sa tsismis!!! Baka pagsinabi ng GME7 na patayin mo si Eclavu ay sumunod ka kaagad…lolz….
Wowowee No.1 Nationwide..
Kisa naman sa Eat Bulaga ginaya na nga ang Wowowee at nagreformat na ngat lahat-lahat mas lalong naging LAOS hanggang ngayon…At kisa naman manood sa eat bulaga na puro mababaho ang lumalabas sa bibig ni JOEY GAY THe OLDGAY de Leon…
bagay sa inyo mga kanguso
October 18th, 2008 at 6:07 pm
NUTAM
Top Weekday Programs (Daytime)
Wowowee (ABS-CBN) - 23.%
2. El Cuerpo Del Deseo (ABS-CBN) - 21%
3. Gaano Kadalas Ang Minsan (GMA-7) - 19.5%
4. Una Kang Naging Akin (GMA-7) - 18.8%
5. Pilipinas Game KNB? (ABS-CBN) - 18.5%
6. Ligaw Na Bulaklak (ABS-CBN) - 18.3%
7. Eat Bulaga! (GMA-7) - 17.8%
8. Daisy Siete (GMA-7) - 16.7%
9. Marimar (GMA-7) - 16.4%
10. Las Tontas (ABS-CBN) - 12.7%
ABS-5
GMA-5
Top Weekday Programs (Primetime)
The Singing Bee (ABS-CBN) - 35.2%
2. Dyesebel (GMA-7) - 33.5%
3. TV Patrol World (ABS-CBN) - 33%
4. Dyosa (ABS-CBN) - 32.9%
5. I Love Betty La Fea (ABS-CBN) - 31.9%
6. Codename: Asero (GMA-7) - 31.4%
7. My Girl (ABS-CBN) - 30.6%
8. Iisa Pa Lamang (ABS-CBN) - 29.6%
9. 24 Oras (GMA-7) - 25.8%
10. Ako Si Kim Samsoon (GMA-7) - 25.3%
ABS-6
GMA-4
Top Weekend Programs (Daytime)
The Challenge: Casamayor Vs. Marquez** (ABS-CBN) - 23.4%
2. Wowowee (ABS-CBN) - 22.7%
3. ASAP ‘08 (ABS-CBN) - 19.5%
4. Eat Bulaga! (GMA-7) - 17.6%
5. Dragon Ball Z (GMA-7) - 17.4%
6. Diaz Vs. Katsidis: No Retreat No Surrender** (ABS-CBN) - 17.3%
7. Cinema FPJ: Da King On ABS-CBN (ABS-CBN) - 16.4%
8. Wish Ko Lang! (GMA-7) - 15.2%
9. SOP (GMA-7) - 14.7%
10. Pilipinas Game KNB? (ABS-CBN) - 13.9%
ABS-6
GMA-4
Top Weekend Programs (Primetime)
1. Pinoy Dream Academy Season II Grand Dream Nights** (ABS-CBN) - 40.4%
2. Pinoy Dream Academy Season II Dream Bigayan Concert** (ABS-CBN) - 31.6%
3. Pinoy Dream Academy Little Dreamers (ABS-CBN) - 30.5%
4. Goin’ Bulilit (ABS-CBN) - 29.6%
5. A Bettyful Life: The Making Of I Love Betty La Fea** (ABS-CBN) - 29.1%
6. Komiks Presents Varga (ABS-CBN) - 28.5%
7. Rated K (ABS-CBN) - 26.0%
8. Bitoy’s Funniest Videos Yari Ka! (GMA-7) - 25.5 %
9. Maalaala Mo Kaya (ABS-CBN) - 24.6%
10. Kap’s Amazing Stories (GMA-7) - 24.1%
ABS-8
GMA-2
MEGA MANILA
October 10 (Friday)
Daytime:
1.Eat Bulaga! (GMA-7) - 25.6%
2. Gaano Kadalas ang Minsan (GMA-7) - 25.1%
3. Una Kang Naging Akin (GMA-7) - 22.6%
4. Marimar (GMA-7) - 21.8%
5. Daisy Siete (GMA-7) - 19.7%
6. Wowowee (ABS-CBN) - 17.7%
7. Ligaw Na Bulaklak (ABS-CBN) - 16.2%
8. Pilipinas, Game KNB? (ABS-CBN) - 15.4%
9. El Cuerpo del Deseo (ABS-CBN) / Be Strong Geum Soon! (GMA-7) - 14.8%
10. SiS (GMA-7) - 12.7%
ABS-4
GMA-7
Primetime:
Ako Si Kim Samsoon (GMA-7) - 38.2%
2. Dyesebel (GMA-7) - 37.9%
3. Codename: Asero (GMA-7) - 35.1%
4. Survivor Philippines (GMA-7) - 33.8%
5. 24 Oras (GMA-7) - 32.1%
6. I Love Betty La Fea (ABS-CBN) - 24.6%
7. Iisa Pa Lamang (ABS-CBN) - 23.9%
8. Dyosa (ABS-CBN) - 23.8%
9. TV Patrol World (ABS-CBN) - 23.4%
10. Bubble Gang (GMA-7) - 21.6%
ABS-4
GMA-6
October 11 (Saturday)
Daytime:
Eat Bulaga! (GMA-7) - 25.7%
2. The Singing Bee (ABS-CBN) - 19.7%
3. Wowowee (ABS-CBN) - 18.6%
4. Pinoy Records (GMA-7) - 17.8%
5. Takeshi’s Castle (GMA-7) - 16.2%
6. Wish Ko Lang (GMA-7) - 15.3%
7. Startalk (GMA-7) - 13.3%
8. Cinema FPJ: Da King on ABS-CBN (ABS-CBN) - 11.9%
9. Pilipinas, Game KNB? (ABS-CBN) - 11.6%
10. Entertainment Live (ABS-CBN) - 10.2%
ABS-5
GMA-5
Primetime:
Maalaala Mo Kaya (ABS-CBN) - 31.4%
2. Imbestigador (GMA-7) - 30.3%
3. Bitoy’s Funniest Videos (GMA-7) / Kapuso Mo, Jessica Soho (GMA-7) - 27.4%
4. Celebrity Duets (GMA-7) - 24.1%
5. Banana Split (ABS-CBN) - 21.8%
6. Tiny Tony (ABS-CBN) - 21.6%
7. Varga (ABS-CBN) - 18.8%
8. Nuts Entertainment (GMA-7) - 16.6%
9. XXX (ABS-CBN) - 15.7%
10. Sine Totoo (GMA-7) - 13.6%
ABS-5
GMA-6
October 12 (Sunday)
Daytime
ASAP ‘08 (ABS-CBN) 15.9%
2. Your Song (ABS-CBN) - 14.6%
3. SOP (GMA-7) / Showbiz Central (GMA-7) - 14.5%
4. Takeshi’s Castle (GMA-7) - 13.8%
5. Dear Friend (GMA-7) - 12.5%
6. The Buzz (ABS-CBN) - 11%
7. Matanglawin (ABS-CBN) - 9.3%
ABS-4
GMA-4
Primetime:
Mel & Joey (GMA-7) - 26.5%
2. Tok! Tok! Tok! Isang Milyon Pasok (GMA-7) - 25.1%
3. Kap’s Amazing Stories (GMA-7) - 22.7%
4. Rated K (ABS-CBN) - 20.6%
5. All Star K (GMA-7) - 20.5%
6. Goin’ Bulilit (ABS-CBN) - 19.1%
7. Sharon (ABS-CBN) - 18.3%
8. The Singing Bee (ABS-CBN) - 18%
9. Ful Haus (GMA-7) - 17.9%
10. TV Patrol World (ABS-CBN) - 15%
ABS-5
GMA-5
October 13 (Monday)
Daytime:
Eat Bulaga! (GMA-7) / Una Kang Naging Akin (GMA-7) - 22.9%
2. Gaano Kadalas ang Minsan (GMA-7) - 20.1%
3. Marimar (GMA-7) - 19%
4. Daisy Siete (GMA-7) - 18.7%
5. Wowowee (ABS-CBN) - 16.5%
6. El Cuerpo del Deseo (ABS-CBN) - 15.4%
7. Ligaw Na Bulaklak (ABS-CBN) - 15%
8. Pilipinas, Game KNB? (ABS-CBN) - 13.9%
9. SiS (GMA-7) - 10.3%
10. Las Tontas (ABS-CBN) - 8.9%
ABS-5
GMA-6
Primetime:
La Lola (GMA-7) - 35.8%
2. Dyesebel (GMA-7) - 35.1%
3. Codename: Asero (GMA-7) - 33.2%
4. 24 Oras (GMA-7) - 31.2%
5. Iisa Pa Lamang (ABS-CBN) - 28%
6. Survivor Philippines (GMA-7) - 27.4%
7. I Love Betty La Fea (ABS-CBN) - 26.6%
8. TV Patrol World (ABS-CBN) - 26.5%
9. Dyosa (ABS-CBN) - 25.6%
10. Kapamilya, Deal Or No Deal (ABS-CBN) - 21.6%
ABS-5
GMA-5
October 18th, 2008 at 6:08 pm
WALA LANG!!!!
October 18th, 2008 at 6:46 pm
talagang wala lang.. wala namng sense ang post mo eh !!!
October 18th, 2008 at 6:47 pm
naniniwala lang namn kayo sa ratings kapag panalo ang ABS eh , hahahaha such a loser!! di marunong tumangap ng katotohanan
October 18th, 2008 at 7:22 pm
Networks must limit ad airtime or face fines
04/14/2008 | 02:01 AM
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MANILA, Philippines - Television networks face stiff fines in case they fail to comply with an industry-wide prescription on TV ad length that could hurt earnings while improving the public’s viewing experience by preventing commercial overload.
The rule, imposed by the Kapisanan ng mga Brodkaster ng Pilipinas (KBP) last month, limits the commercials that members can air to 18 minutes per hour.
Noncompliant members will be fined an amount equivalent to 125% of the profits they get from the extra airtime, KBP legal counsel Rudolph E. Jularbal said in an interview last week.
The KBP insists limiting ads to 18 minutes every hour is a form of self-regulation, taking into account that broadcasting is a form of public service and is not a pure moneymaking business.
KBP members generally agree that while the restriction could hurt their earnings, advertisers would see it as a more efficient way of getting their message across since there is less clutter.
On March 11, KBP President Maloli K. Espinosa issued a circular limiting the commercials that TV networks can air to 18 minutes per hour following complaints of commercial flooding during prime time, when most viewers are tuned in.
Networks cash in on popular programs — soap operas at night and rare, live boxing matches abroad shown on a Sunday and featuring local boxers — by showing excessive commercials.
But GMA Network, Inc. said the ad airtime limit is anti-competitive, disruptive and would lead to higher TV ad costs.
“A limitation on… commercial airtime will push prices upwards. [The] time standard disrupts market forces that dictate supply and demand and is anti-competition,” GMA said in a statement.
GMA is not a KBP member and does not have to follow the standard. It left KBP in 2003 due to disagreements on issues such as advertising overload.
Ramon R. Osorio, corporate communications chief of rival and KBP member ABS-CBN Broadcasting Corp., said the Lopez firm is complying with the rule even if revenues might suffer initially.
“In the long-term, advertisers are going to like it because there will be less clutter and more opportunities for their message to be effectively communicated in public,” he said in an interview.
Mr. Jularbal said the 18-minute ad limit per hour does not restrain trade. “Otherwise KBP members would not have consented… The management of the programming remains with the station and not with us,” he pointed out.
“The overloading of commercials in programs affect the public that we serve. Broadcasting is in view of public interest and not pure money-making,” he added.
The KBP thinks the ad restriction will improve the public’s viewing experience by sparing people lengthy commercial breaks.
“The decision to resume enforcement of the 18-minute rule has been under consideration for some time now as a result of complaints received from the public on excessive loading of commercials in TV programs,” Ms. Espinosa said in the circular. The rule, she added, is part of the KBP’s code of conduct that seeks to promote free, independent and responsible media through a system of self-regulation. - BusinessWorld
^^^^^^^^^^
para sa mga kapus sa kaalaman..
October 18th, 2008 at 7:24 pm
http://www.gmanews.tv/story/89235/Networks-must-limit-ad-airtime-or-face-fines
please check mga kapuso…
October 18th, 2008 at 7:29 pm
Advertisers losing audience in RP due to too many commercials Print E-mail
Written by Isagani de Castro, Jr.
Friday, 20 June 2008
ImageThe Philippines has too many advertisements on television, and consumers have adapted to it by changing channels and returning to programs they like just at the right time with their remote controls, a leading advertising executive said.
In an open forum at the 2008 World Marketing Conference at the SMX Convention Center, Emily Abrera, regional chair of the McCann Worldgroup Asia, said the Philippines has the highest commercial load per hour in Asia.
“We have the highest commercial load in the world. Certainly, it’s the highest in Asia, and I think it’s probably one of the highest in the world,” she said.
In an interview with abs-cbnNEWS.com/Newsbreak, Abrera said the local advertising-industry prescribed limit is 18 minutes of commercials per hour, a level that is already highest in Asia. In other Asian countries, the limit is 12 to 14 minutes per hour.
Anti-ads behavior
Abrera said too many commercials have forced consumers to adapt, and they have developed behavior that is anti-advertisement.
“You will note that people are continuously watching several channels simultaneously. And people are very good and have evolved this wonderful sense of timing so that they know that as soon as commercial come on, they go to the channel where they’re watching something else. So in other words, they’re tracking several programs at the same time. And they come back, almost as soon as that last spot is ending. They’re very good at that already,” Abrera said.
“When we overload with commercials, we are actually teaching people how to avoid them. We’re giving them the greatest reason how to avoid watching our work. And that is what worries me the most, that we’re losing our audience for our commercials,” she said.
Regulation needed
Abrera said there is a need for more regulation of these commercials in the Philippines. The regulation is supposed to be done by the advertising board in the Philippines and the broadcasters’ association, Kapisanan ng mga Brodkaster ng Pilipinas (KBP).
“I still think we need to be regulated,” Abrera said. But she lamented that GMA-7 is no longer a member of KBP, “so we can’t hold them to the following guidelines.”
According to a content analysis-study done by De La Salle University students discussed during the open forum, GMA-7 has a commercial load of 30 minutes per hour while ABS-CBN has a commercial load of “15 to 20 minutes per hour.”
Abrera said marketing associations in the Philippines are “trying to find a balance” that would allow television networks to comply while reducing costs to advertisers. She said the balance is needed because “the fewer commercials we have, the highest cost it will be for a commercial minute or 30-seconders.”
New technology factor
She said the industry cannot continue with the same set-up of overloading consumers with commercials. “It’s something that needs to be addressed. And we cannot continue interrupting programs. Because that also interrupts viewing and creates a sort of a negative effect after a while.”
Abrera said new technologies such as mobile phones are partly to blame for the commercial overload.
“I don’t think it’s just in the Philippine setting. I think we’re just inundated with messages from everywhere, because also of new media, because we carry our phones all the time. So we get all sorts of offers, promotions. If you look at the billboards which are just all over the place, it’s as if there’s nowhere you can turn where there isn’t space that is occupied by a branded message. And this I think teaches us also how to tune off,” she told abs-cbnNEWS.com/Newsbreak.
Creative ads
Abrera urged advertising and marketing firms to be more creative in their campaigns through ads that consumers won’t mind being interrupted with.
“We’re going to have to perform the job of entertaining, uplifting with a very subtle sell,” she said. “The message has got to be worth their time, worth their interruption.”
Abrera said young people know so much about producing videos these days that it makes the job of advertisers more difficult.
“They know so much about production that you’re going to have to show them something so interesting that they’re going to want to see it over and over again,” she said.
Abrera said another challenge is how to produce advertisements for computers or laptops, Ipods, and mobile phones, which consumers don’t want interrupted with commercials.
“The other thing we have to realize is, these new media—computer, the mobile phone, iPod—these are very personal, extremely personal.They’re extensions of the self, and so there’s a higher wall there that I think we have to scale, to enter,” she said.
This is a big change from the time when all advertisers had to do was “just buy and pay for the space and you can intrude on anyone at any given time.” “Today, they have to give us permission to deliver our message,” Abrera said.
^^^^^^^^^^^
Ang mga b.o.b.o na kapuso ay isa sa mga t.a.n.g.a…nakatutok pA RIN SA AD CLUTTERS!
October 18th, 2008 at 7:58 pm
eclavu Says:
October 18th, 2008 at 3:54 pm
yung mga ungas na kupalmilyuckies ang naniniwalang maganda ang wowowee. sabi nga ng mga intellectual friends ko, nakakasuka na ang wowowee, lalo na at nagsalita sina willie at pokikay. mas paniniwalaan pa daw sila kung hindi sila magco-comment sa mga patutsada sa kanila. e mas grabe pa nga raw silang magpatutsada, disimulado lang. bwa ha ha ha!
- - -
walang kapusong me “UTAK” noh, lahat ng kapuso ka-BOBO! bwahahaha!
joey DEMONYO gusto mong PEPSI! bwwahaha tsalap tsalap!
October 18th, 2008 at 8:00 pm
malachuchu <<< — username palang BAKLANG BAKLA NA!
bwahaha salot ka! dapat sau, pinapatira sa mga hayop… ano gusto mong position “DOG STYLE”???? bwahahah.
October 18th, 2008 at 8:03 pm
kawang kapuso mga TANGA ang mga fans.. mula sa MAY-ARI - hangang sa mga STARLETS - at hangang sa mga POOR FANS na walang kakayahan bumili ng ALBUM at manood ng mga flop na pelikula.. bwahaha hangang TV lang bwahaha.
ang DAPAT jan, isara nalang ang GMA FILMS at GMA RECORDS.
bawahahah!
or much better kung MAGSARA NA LANG KAYU.. bwahahah lang kwenta. hahahaha
October 18th, 2008 at 8:07 pm
>Philippine Idol Mau commented on Pinoy Idol Gretchen
Mau also confessed her disgust when the title of the reality show (Philippine Idol) was changed to Pinoy Idol when it was transferred to GMA-7.
Its as if her efforts were all left in vain. She also commented that Pinoy Idol was never felt since it was immediately axed.
“’Yung sa amin, kahit Channel 5 lang, at least tinangkilik talaga,” she even bravely said.
The most shocking comment Mau gave: the winner of Pinoy Idol doesn’t deserve the title. (which I personally believe!).
- - -
correct ka jan mau… GRETCHEN DOESNT DESERVE THE TITLE!
bwahahaha
October 18th, 2008 at 8:23 pm
hahahahaha!!! AFFECTED ang baklang MAHIRAP !!sorry pero di ako kagaya mong pumpatol sa kapwa HAYOP!!! hahahaha.. kung gusto mo ng dog style , ikaw ang gumawa tutal sanay ka namn sa ganyan kababoy na trabaho , dahil pare-pareho kayong mga tagahanga ng ABS .. MGA MALALSWA ANG BIBIG !!! YUKKKKKKK KAYA PATULOY NA BUMABABA ANG RATING NG MGA SHOWS NYO DAHIL SA MGA UTAK , DEMONYONG TAGAHANGANG KATULAD MO !!!!!!!LOSSSSSSSSSEEEEEEEERRRRRRRRRSSSSSSS!!!!!
October 18th, 2008 at 8:24 pm
at an o namn ang care namin kung di sumikat si gretchen…. di ikalulugi ng kumpanya yun noh!!! at walang utang ang GMA kagaya ng utang ng ABS mo!!!!!
October 18th, 2008 at 8:27 pm
#30 it only shows na mas maramming advertisers ang GMA… well am sure kung may ganyan karaming advertisers ang ABS .. sigurado ako ng baka di lang 30min ang com.break nila.. knowing ABS kung ganano KAGAHAMAN SA KWARTA ang mga yan
October 18th, 2008 at 8:30 pm
# 34 kung magbitaw ka ng pananalita halatang sa iskwater ka lumaki, nakainom ka man lang ba ng gatas nung baby ka pa.. o hangang sabaw lang ng sinaing ang natikman mo, kaya walang sustansya ang mga binibitawan mong salita.. kakadiri ka!!! yuckkkkkkk
October 18th, 2008 at 8:33 pm
mayabang yang pangit na MAU na yan.. kaya pala sya,,, di man lang nakapasok kahit man lang sa qualifying round ng asian idol!!!
October 18th, 2008 at 8:52 pm
# 23 hahahahaha bisya ka ba anong “kisa” baka “kesa” ayus ayusin mo nga ang pananalita mo , i susulat mo na lang mali pa … hahahaha bakla ka na BOBA ka pa hahahaha!!!
October 18th, 2008 at 8:53 pm
WOWOWEAK!!! NUMBER ONE SA MGA MANYAK!!!
October 18th, 2008 at 9:36 pm
gahaman mandugas always, ang galing mong magsabi ng bobo, at least normal ang bobo e ikaw moron kaya ganoon lang ang kaya ng utak mo. bwa ha ha ha!
October 19th, 2008 at 4:25 pm
malachuchu wag ka na di mo masisira ang wowowee isa kang ungas!! manood ka nalang ng eat bulaga mo!! mga LAOS bagay sayo…kasi laos ka din mag-isip!!
October 19th, 2008 at 4:52 pm
hi.,sa inyo im angel.,wag na kayong magpost dito ksi alam nating channel 7 ang panalo……….,tlagang winner todo na toh!………….,kaya ung mga kapamilya dyan umalis na kayo ang papangit nyo mukha kayong tae…………..at buti nlng willie nagpakumbaba ka kc di moh alam kung sinong kalaban moh…….,”joey de leon” yan noh!…..kum para sayo hinliliit ka lng…,,ng anoh? eh di ng paa!~~!
October 19th, 2008 at 5:38 pm
kapal naman ng mga kapusoks dito, akala mo kung sino! eh mga pipitsugin lang naman! hahahaha!
October 19th, 2008 at 5:38 pm
# 42:
are you sure? pag-sure oi!
October 19th, 2008 at 6:28 pm
# 43 ANO ??? Liwanagin mo nga ang post mo!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
October 19th, 2008 at 6:29 pm
#41 hay naku, kailangan pa bang sirain ang WOWOWEAK mo??? ayan at binasura na ng DOJ ang motion ng ABS,, hay naku!!! nahaharap nanman sa KASO ang malaswang show ni MANYAK!!!! BUTI NGA SA KANYA!!!!!!! BHEEEEEEEEEEE BUTI NGA HAAHAHAHAHAHA
October 19th, 2008 at 6:39 pm
# malachuchu Says:
October 18th, 2008 at 4:20 pm
excerpts from mr.alfie lorenzo’z article (basahin nyong mabuti mga KAPALmilya) hahahahaha
PINAHAHANGA ako ng tagapindot ng mga commercial load ng ABS-CBN Primetime Bida.
Fan na fan ako ng kung sinuman ang taong ito.
Kasi, nanonood ako ng Betty La Fea, nag-commercial break. Eh wala yatang commercial load, sukat ba namang ang i-plug ay ang mismong Betty La Fea, pagkatapos daw ng Dyosa.
Gawin bang tanga ang mga kokonti nilang manonood na ang karamihan kasi ay sa GMA Network nakatutok sa Asero, Dyesebel at Lalola.
Sa Dyosa naman, nang mag-commercial break ay Dyosa rin ang pina-plug. Panoorin daw ang Dyosa pagkatapos daw ng TV Patrol. Eh nanonood na nga, ‘noh?!
Ano kaya ‘yun — wala nang commercial ang pumapasok sa mga primetime bida? Eh kasi, may nagmamahadera raw d’yan sa mga gustong magpasok ng commercials nila, eh.
Buti na lang, nandyan pa ang Fitrum, Pantene at Lactasyd ni Juday to support these programs, ‘noh?!
‘Yung gusto pang patayin ang siya pang bumubuhay sa kanila?
Gosh Abelgosh!
>>>>>>>>>>
Obviously si alfie lorenzo nga ang sumulat niyan…
I-plug daw ba ang mga commercials ni Juday
October 19th, 2008 at 6:41 pm
# 46 HAY NAKU DI MAKAINTIDI HUH! ang liwanag namna ng sinabi ko na “excerpts from Mr. Alfie Lorenzo’s Article eh.. naku huh!!! may bobita dito!!! hahahahha
October 19th, 2008 at 6:43 pm
daming bobong kapamilya ko.. kaya siguro di umaasenso ang ABS-CBN dahil sa inyo eh .. di kayo nakakatulong sa pag angat ng rating ng kumpanya ko !!!! please magpakatalino naman kayo
October 20th, 2008 at 8:51 am
ito lang namn ang mga bobo dito:
Claudia - may Schizophrenia
Hoy - pinakagrabe!!
Eclavu - Bakla to sigurado
Maluchuchu - overdose sa sardinas
Luchie Cruz - dunong dunongan
October 20th, 2008 at 10:24 am
malachuchu Says:
October 19th, 2008 at 6:41 pm
# 46 HAY NAKU DI MAKAINTIDI HUH! ang liwanag namna ng sinabi ko na “excerpts from Mr. Alfie Lorenzo’s Article eh.. naku huh!!! may bobita dito!!! hahahahha
- -
bwahaha sabi ni malachuchu “naku huh” <– joklang jokla ang p*ta! bwahaha
patira na yan sa mga asong ulol!
nag-add pa ng username (CHARO R.I.P) bwahahaha! well, sana di mangyari sa NANAY mo yan… bwahaha..
October 20th, 2008 at 10:31 am
Berg Says:
October 20th, 2008 at 8:51 am
ito lang namn ang mga bobo dito:
Claudia - may Schizophrenia
(may identity crisis yan, di malamang kung sya si hoy o si claudia-tanga)
Hoy - pinakagrabe!!
(aka claudia, ang taong walang ibang alam kundi si junalyn, gma roles!)
Eclavu - Bakla to sigurado
(panigurado yan - ehem)
Maluchuchu - overdose sa sardinas
(ang JOKLA na tiga-repak ng sardinas at noodles sa GMA, pag me SOBRA kahit EXPIRED na inuuwi nya, pantawid GUTOM din - kaya naman parating NAG-HAHANGAD NG KAMATAYAN NG IBA! tsk. tsk.)
Luchie Cruz - dunong dunongan
(DUGONG! - EWOKS din)
.
.
.
at syempre ang favorite ko di mawawala sa listahan:
si KUPALMILYA:
a.k.a MONGLOID-slash-BOOGER!
ang pangDAIGDIGANG MONGOLOID at pamBANSANG-BOOGER!
bwahaha..
October 20th, 2008 at 12:12 pm
number 1 ang singing bee,, yahoo….
October 20th, 2008 at 12:13 pm
iisa lng pala tagatanggol d2 ng gme… wahahaha.. anywhere nman eh,, lging mas mdami ang kapamilya
October 20th, 2008 at 2:01 pm
punyeta bat ayaw mag post na comment ko
October 20th, 2008 at 2:16 pm
kasi nonsense din lang sasabihin mo!!
October 20th, 2008 at 10:51 pm
si berg hindi bakla yan, pero magaling sa pag-straw ng hot ice cream at puro kalyo ang labasan ng dumi. siyanga pala, screaming fagot pala siya. bwa ha ha ha!
October 21st, 2008 at 6:59 am
# Gahaman Madugas Always (GMA) Says:
October 20th, 2008 at 10:31 am
Berg Says:
October 20th, 2008 at 8:51 am
ito lang namn ang mga bobo dito:
Claudia - may Schizophrenia
(may identity crisis yan, di malamang kung sya si hoy o si claudia-tanga)
Hoy - pinakagrabe!!
(aka claudia, ang taong walang ibang alam kundi si junalyn, gma roles!)
Eclavu - Bakla to sigurado
(panigurado yan - ehem)
Maluchuchu - overdose sa sardinas
(ang JOKLA na tiga-repak ng sardinas at noodles sa GMA, pag me SOBRA kahit EXPIRED na inuuwi nya, pantawid GUTOM din - kaya naman parating NAG-HAHANGAD NG KAMATAYAN NG IBA! tsk. tsk.)
Luchie Cruz - dunong dunongan
(DUGONG! - EWOKS din)
.
.
.
at syempre ang favorite ko di mawawala sa listahan:
si KUPALMILYA:
a.k.a MONGLOID-slash-BOOGER!
ang pangDAIGDIGANG MONGOLOID at pamBANSANG-BOOGER!
bwahaha..
—————————–
HAHAHA
ayos
October 21st, 2008 at 8:53 am
October 21st, 2008 at 8:54 am
tatak ng mga kanguso… BASTOS at WALANG MODO!!!!
October 21st, 2008 at 12:44 pm
as usual mga talunang kapamilyuksss, kung ano ano sinasabi….pag talo talo!…tanggapin
October 21st, 2008 at 12:45 pm
kahit ano pang sasabihin ng kapamilyuks talagang ganyan na yan, yan ang hatol ng nakakaraming manonood…pag talo ang abs cbn talo, tanggapin!
October 21st, 2008 at 12:47 pm
waaaaaahhhh, mga galit na kapamilyuksssss mag imbento kayo ng kuwento para inyo….waaaaahhhhhh, mga talunan
October 21st, 2008 at 2:05 pm
As usual ang mga bayarang kapusucks, kung ano-ano sinasabi, pag flop flop!!…tanggapin
October 21st, 2008 at 2:06 pm
kahit ano pang sasabihin ng mga kapusucks, talagang ganyan na yan, yan na hatol ng nakararaming manonood.. pag flop ang GME fop, tanggapin!
October 21st, 2008 at 2:08 pm
waaaaaahhhh, mga galit na kapusucksssssss mag imbento kayo ng kuwento para inyo….waaaaahhhhhh, mga schizophrenic!!
October 21st, 2008 at 3:43 pm
ABS-CBN LOVE KO TÓ Says:
October 21st, 2008 at 8:18 am
ABS- CBN BROADCASTING NETWORK COMMERCIAL RATE IS HIGHER THAN ITS COMPETITOR GMA NETWORK
According to Philippine Advertisers Association, the noontime block rate of ABS-CBN Broadcasting is commercials is costing 120, 000 Pesos per 10 seconds commercial load while GMA Network only rate 80, 000 Pesos per 10 seconds commercial.
The Primetime of ABS-CBN commercial block is worth 160,000 Pesos per 10 seconds while GMA is 120, 000 Pesos.
So, ABS-CBN is expensive than GMA because of its quality shows and at present advertisers do not rely on ratings because of some uncertainty of credibilty conducted by survey company.
The advertisers in the Philippines spent billion of pesos through print ad, radio and television.
^^^^^^
proud ang mga kapus sa ad clutter sa network nila… eh mura ang ad airtime…
ABS-CBN is the best!
October 21st, 2008 at 3:54 pm
ISA LANG ANG MASASABI KO SA KANGUSO!!!
CHEAP!!!
October 21st, 2008 at 3:55 pm
KAPUSUCKS MABABA ANG KALIDAD!!!
GO TO HELL!!!
October 21st, 2008 at 3:59 pm
marami daw ads pero mura lang pala ang bayad,,yakkkkkks.cheap kasi.
October 21st, 2008 at 4:16 pm
Ano yan sale??25%off!! wahahaha, kawawang GME!!!
October 21st, 2008 at 6:02 pm
mabuti pa yong kapuso nakapagtayo pa nang bagong studio na pang world class at ang gastus nila doon 9 billion yung kapamilya meron ba nang ganyan?
October 21st, 2008 at 7:50 pm
berg, mas kawawa ka, kasi umaasa ka sa bayad ng ebak cvn. sa mga kupalmilyuckies na hindi nakakaintindi ng business, huwag na lang mag-comment. kahit mura ang bayad sa ads ng gma7, dahil sa dami ng mga naglo-load kumikita sila ng malaki pag naipon. kaya nga nakapagpatayo sila ng modernong studio na mas bongga. bwa ha ha ha!
October 22nd, 2008 at 8:50 am
# eclavu Says:
October 21st, 2008 at 7:50 pm
berg, mas kawawa ka, kasi umaasa ka sa bayad ng ebak cvn. sa mga kupalmilyuckies na hindi nakakaintindi ng business, huwag na lang mag-comment. kahit mura ang bayad sa ads ng gma7, dahil sa dami ng mga naglo-load kumikita sila ng malaki pag naipon. kaya nga nakapagpatayo sila ng modernong studio na mas bongga. bwa ha ha ha!
>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Sori, di ako umaasa sa sardinas ng GME na tulad mo.. kaw ba anong pagkakaintindi mo sa business?? Dapat lang namn moderno ang ipatayo kasi moderno na ang panahon alangan namang barong2 na tulad ng tirahan mo diba??
Kung cheap cheap, tanggapin!!!
October 24th, 2008 at 9:07 am
angel Says:
October 19th, 2008 at 4:52 pm
hi.,sa inyo im angel.,wag na kayong magpost dito ksi alam nating channel 7 ang panalo……….,tlagang winner todo na toh!………….,kaya ung mga kapamilya dyan umalis na kayo ang papangit nyo mukha kayong tae…………..at buti nlng willie nagpakumbaba ka kc di moh alam kung sinong kalaban moh…….,”joey de leon” yan noh!…..kum para sayo hinliliit ka lng…,,ng anoh? eh di ng paa!~~!
- - -
si JENNY toh, ng MUKAMO(dot)com hahaha.
October 24th, 2008 at 9:37 am
malachuchu Says:
October 18th, 2008 at 8:23 pm
hahahahaha!!! AFFECTED ang baklang MAHIRAP !!sorry pero di ako kagaya mong pumpatol sa kapwa HAYOP!!! hahahaha.. kung gusto mo ng dog style , ikaw ang gumawa tutal sanay ka namn sa ganyan kababoy na trabaho , dahil pare-pareho kayong mga tagahanga ng ABS .. MGA MALALSWA ANG BIBIG !!! YUKKKKKKK KAYA PATULOY NA BUMABABA ANG RATING NG MGA SHOWS NYO DAHIL SA MGA UTAK , DEMONYONG TAGAHANGANG KATULAD MO !!!!!!!LOSSSSSSSSSEEEEEEEERRRRRRRRRSSSSSSS!!!!!
- -
sino kaya sa tin ang utak DEMONYO - di ba ikaw… ikaw na naghahangad na KAMATAYAN ng iba.. isang pag-iisip na tanging walang takot sa DIYOS lang ang makapag-isip.. kahit kelan di ako naghangad na mamatay si ganito o kung sino pa man, di katulad mo.. MAHIYA ka naman.. LOSER!
October 27th, 2008 at 1:04 am
To kapamilya sucks forever: Bakit kaya hindi makapagpatayo ang EBS ng ganyan studio 9 bilyon… Eh 120,000 daw ang bayad per 10 seconds sa commercial at number 1 daw sila? hmmmmmmmmmmmm…..